Beijing Key Laboratory of New Energy and Low Carbon Development, School of Economics and Management, North China Electric Power University, Beijing, 102206, China.
College of Economics and Management, Henan Agricultural University, Zhengzhou, 450002, China.
Environ Sci Pollut Res Int. 2021 Jan;28(1):432-445. doi: 10.1007/s11356-020-10504-w. Epub 2020 Aug 18.
As the adoption of renewable energy (RE) is a complex and intricate procedure affected by a wide range of factors, it prompts traction among researchers to examine these influence factors. The aim of this study is to scrutinize the factors affecting consumers' intention to adopt RE for household use in Pakistan. The current research has contributed through expanding the structural framework of the theory of planned behavior by incorporating three novel factors (perception of self-effectiveness, perception of neighbor's participation, and belief about RE benefits) to have a deep insight into the factors that motivate or inhibit consumers to adopt RE. Outcomes are based on the primary data compiled from 353 households in the five main cities of Pakistan accompanying an inclusive survey. The state-of-the-art structural equation modeling was utilized to test and analyze the proposed hypotheses. The results signify that the influencing factors such as perception of self-effectiveness, awareness of RE, and perception of neighbor's participation impart a positive effect on consumers' intention to adopt RE, whereas cost of RE generation has an opposite effect. Interestingly, environmental concern and belief about RE benefits found to have neutral effects. Research results emphasize the need to enhance public awareness, reform policy structure, transform social norms, and highlight the benefits that RE provides, all through an integrative and coherent way.
由于采用可再生能源（RE）是一个复杂而复杂的过程，受到广泛因素的影响，因此引起了研究人员的关注，以研究这些影响因素。本研究旨在探讨影响巴基斯坦家庭采用可再生能源的因素。本研究通过纳入三个新的因素（自我效能感、邻居参与感和对 RE 收益的信念）来扩展计划行为理论的结构框架，深入了解激励或抑制消费者采用 RE 的因素，从而做出了贡献。研究结果基于从巴基斯坦五个主要城市的 353 户家庭收集的原始数据，采用最先进的结构方程模型对提出的假设进行了测试和分析。结果表明，自我效能感、对 RE 的认识和邻居参与感等影响因素对消费者采用 RE 的意愿产生积极影响，而 RE 发电成本则产生相反的影响。有趣的是，环境关注和对 RE 收益的信念被发现具有中性影响。研究结果强调需要以综合和一致的方式提高公众意识、改革政策结构、改变社会规范和强调 RE 提供的收益。
