Faculty of Business and Accountancy, University of Malaya, Kuala Lumpur, Malaysia.
PLoS One. 2020 Jun 25;15(6):e0234602. doi: 10.1371/journal.pone.0234602. eCollection 2020.
The adoption of energy-efficient lighting systems such as light-emitting diode (LED) lights is an effective strategy to address global warming and climate change. The adoption of LED light usage is largely shaped by consumer behavior. Understanding the factors that influence consumers' awareness of the advantages of using LED lights and consumers' eventual buying behavior is critical to industry players and policy-makers. The objective of this study is to investigate the significant factors that affect consumer intention to use LED lights among Malaysian households. A survey questionnaire of 1,075 potential consumers was employed and the partial least squares technique was applied in data analysis. The results show that consumer awareness creates responsibility and influences consumers' personal norms and attitudes, and their ultimate intention to buy LED lights. Feelings of guilt about contributing to air pollution and an awareness of the advantages of using LED lights both activate individual personal norms and attitudes, and influence the intention to buy LED lights. Awareness of the advantages of using LED lights, and of the negative consequences of not using them, prompts consumers to have feelings of guilt. The findings point to the importance of creating awareness among consumers.
采用节能照明系统，如发光二极管（LED）灯，是应对全球变暖与气候变化的有效策略。采用 LED 照明主要取决于消费者的行为。了解影响消费者对使用 LED 灯优势的意识的因素，以及消费者最终的购买行为，对行业参与者和政策制定者至关重要。本研究旨在探讨影响马来西亚家庭使用 LED 灯意愿的重要因素。采用了 1075 名潜在消费者的问卷调查，并在数据分析中应用了偏最小二乘法。结果表明，消费者意识产生责任感，并影响消费者的个人规范和态度，以及他们购买 LED 灯的最终意愿。对造成空气污染的内疚感和对使用 LED 灯优势的认识都激活了个人的规范和态度，并影响了购买 LED 灯的意愿。对使用 LED 灯的优势以及不使用的负面影响的认识促使消费者产生内疚感。研究结果表明，消费者意识的培养非常重要。
