Explicit Categorization Goals Affect Attention-Related Processing of Race and Gender During Person Construal.

Faces are categorized by gender and race very quickly, seemingly without regard to perceivers' goals or motivations, suggesting an automaticity to these judgments that has downstream consequences for evaluations, stereotypes, and social interactions. The current study investigated the extent to which early neurocognitive processes involved in the categorization of faces vary when participants' tasks goals were to categorize faces by race or by gender. In contrast to previous findings, task-related differences were found, such that differentiation in the P2 event-related potential (ERP) according to perceived gender was facilitated by having an explicit task goal of categorizing faces by gender; however, the P2 was sensitive to race regardless of task goals. Use of principal components analysis (PCA) revealed two underlying components that comprised the P2 and that were differentially sensitive to the gender and race of the faces, depending on participants' top-down task goals. Results suggest that top-down task demands facilitate discrimination of faces along the attended dimension within less than 200 ms, but that the effect of top-down task demands may not be evident when examining early ERP components that reflect more than one distinct underlying process.