Imitation of counter-goal behavior: The role of psychological distance and level of construal.

Previous research has demonstrated that individuals are more likely to engage in imitation of movements when the observed behavior is psychologically proximal. The present research tested whether movement imitation of proximal behavior is increased even when imitation is in conflict with own task goals. Participants completed a connect-the-dots task that was presented as either a speed task or an accuracy task. Additionally, participants watched a video of a person modeling the solution to the task in a way that contradicted the stated goal. Temporal distance to the model was manipulated in Experiment 1. Participants imitated the model's way to solve the task more when the model was proximal and followed the task goal comparably more when the model was distant. Experiment 2 replicated the effect with a direct mindset manipulation and additionally ruled out an alternative explanation (i.e., a stronger goal focus when thinking abstractly).