School of Network Education, Beijing University of Posts and Telecommunications, Beijing, China.
School of Economics and Management, Tsinghua University, Beijing, China.
PLoS One. 2020 Aug 28;15(8):e0238030. doi: 10.1371/journal.pone.0238030. eCollection 2020.
While most studies have viewed strategic flexibility as a capability to cope with the environmental turbulence and promote the product innovation, few of them investigate the mediating mechanism in the relationship between the strategic flexibility and product innovation. According to the resource-based view, we regard the bricolage as a concrete activity of recombining the different resources in the product development process and explore the underlying mechanism. Our results reveal that strategic flexibility has a positive and significant effect on bricolage. The effect of strategic flexibility on product innovation is partially mediated by bricolage. Furthermore, environmental turbulence moderates the relationship between strategic flexibility and bricolage positively. We contribute to the strategic flexibility research by exploring the effect of strategic flexibility on the bricolage and product innovation form a mediating perspective and offering a more nuanced and in-depth understanding of the impact of strategic flexibility. This research also provides new evidence on the effect of strategic flexibility on product innovation in transition economies such as China, where strategic flexibility is essential for firms to adapt to an uncertain environment.
虽然大多数研究将战略灵活性视为应对环境动荡和促进产品创新的能力，但很少有研究调查战略灵活性与产品创新之间关系的中介机制。根据资源基础观，我们将拼凑视为在产品开发过程中重新组合不同资源的具体活动，并探讨其潜在机制。研究结果表明，战略灵活性对拼凑有积极的显著影响。战略灵活性对产品创新的影响部分通过拼凑来介导。此外，环境动荡对战略灵活性和拼凑之间的关系具有积极的调节作用。我们通过从中介视角探讨战略灵活性对拼凑和产品创新的影响，为战略灵活性研究做出了贡献，并提供了对战略灵活性影响的更细致和深入的理解。这项研究还为中国等转型经济体中战略灵活性对产品创新的影响提供了新的证据，在这些经济体中，战略灵活性对于企业适应不确定的环境至关重要。
