Hannus Veronika
Technical University of Munich, Germany, TUM School of Management & TUM School of Life Sciences, Agricultural Production and Resource Economics, Alte Akademie 14, 85354 Freising, Germany.
Data Brief. 2020 Aug 31;32:106250. doi: 10.1016/j.dib.2020.106250. eCollection 2020 Oct.
The presented data informs about a comprehensive online survey on the perception and acceptance of farm sustainability standards amongst German farmers. We conducted the online interviews, with a total of 598 adequately answered questionnaires in summer 2017. The resulting sample is representative of German farmers, as the distribution of participants corresponds very well to the percentage distribution of farms in Germany. The survey contained a discrete choice experiment (DCE), a structured survey of 30 sub-aspects of rewards to be expected from the application of a sustainability standard and a risk elicitation lottery choice-task. Besides, the personal characteristics of the farmers (e.g. gender, education, communication behaviour, age) and farm characteristics (e.g. farm type, size, labour, profit) were recorded. Since the complete raw dataset cannot be published due to the privacy rights of human subjects and the stated data use agreement (DUA) with the participants, the present article demonstrates the data collection process, describes the parameter of the DCE and, present summary statistics of the sample. In addition, we illustrate the variables coding and data structure using a model data set with 10 generated entries. Further, a reduced and edited exercise dataset, which is structured analogous to the real dataset, is used to demonstrate the analysis of the DCE data step-by-step. The results and the interpretation of the actual DCE data analysis are published in the article 'Acceptance of sustainability standards among farmers' - empirical evidence from Germany' [1]. The survey data can provide further insights on farmers' expected rewards from participating in a sustainability standard, on the role of risk perception and tolerance of German farmers, and the role of communication behaviour in the innovation adoption context.
所呈现的数据介绍了一项关于德国农民对农场可持续发展标准的认知与接受情况的全面在线调查。我们于2017年夏季进行了在线访谈，共获得598份有效问卷。所得样本具有德国农民的代表性，因为参与者的分布与德国农场的百分比分布非常吻合。该调查包括一个离散选择实验（DCE）、一项对应用可持续发展标准可预期的30个奖励子方面的结构化调查以及一个风险引出彩票选择任务。此外，还记录了农民的个人特征（如性别、教育程度、沟通行为、年龄）和农场特征（如农场类型、规模、劳动力、利润）。由于受人类受试者隐私权以及与参与者签订的数据使用协议（DUA）的限制，完整的原始数据集无法公布，因此本文展示了数据收集过程，描述了DCE的参数，并给出了样本的汇总统计数据。此外，我们使用一个包含10个生成条目的模型数据集来说明变量编码和数据结构。此外，还使用了一个结构与实际数据集类似的精简编辑后的练习数据集，逐步展示对DCE数据的分析。实际DCE数据分析的结果和解释发表在《农民对可持续发展标准的接受情况——来自德国的实证证据》[1]一文中。该调查数据可以为农民参与可持续发展标准所期望的回报、德国农民风险认知和容忍度的作用以及沟通行为在创新采用背景下的作用提供进一步的见解。
