Department of Advertising and Public Relations, Klein College of Media and Communication, Temple University, Philadelphia, PA, USA.
Department of Communication and Social Influence, Klein College of Media and Communication, Temple University, Philadelphia, PA, USA.
Risk Anal. 2021 Jun;41(6):976-991. doi: 10.1111/risa.13591. Epub 2020 Sep 27.
Based on the scholarship of abstract/concrete cognition, mental schema, and the integrated model of behavior change, this study found that using concrete over abstract language increased support for specific genetically modified (GM) applications and GM in general, and improved intentions to purchase products containing genetically modified organisms (GMOs). An online survey with an embedded 3 × 2 experiment was conducted using a national sample of U.S. adults (N = 1,470). Participants were randomly assigned to conditions that varied in abstract/concrete conceptualization of GMOs and were prompted to assess GM risk and benefit perceptions with respect to human health and the environment. Regardless of whether they assessed risks or benefits, participants who assessed GMOs through concrete terms compared to abstract terms showed an increase in positive emotions, which in turn increased their support for specific GM applications and GM in general, and their intentions to buy products with GMOs.
基于抽象/具体认知、心理图式和行为改变综合模型的研究发现，使用具体语言而非抽象语言会增加对特定转基因（GM）应用和 GM 的总体支持，并提高购买含有转基因生物（GMO）产品的意愿。本研究采用在线调查和嵌入式 3×2 实验，以美国成年人的全国样本（N=1470）为研究对象。参与者被随机分配到不同的条件，这些条件在 GMO 的抽象/具体概念化上有所不同，并被要求评估 GM 对人类健康和环境的风险和收益感知。无论他们评估风险还是收益，与使用抽象术语相比，通过具体术语评估 GMO 的参与者表现出积极情绪的增加，这反过来又增加了他们对特定 GM 应用和 GM 的总体支持，以及他们购买含有 GMO 产品的意愿。
