School of Public Affairs, University of Science and Technology of China , Hefei, China.
Lyallpur Business School, Government College University , Faisalabad, Pakistan.
GM Crops Food. 2021 Jan 2;12(1):170-191. doi: 10.1080/21645698.2020.1848230.
The present study is comparative in natures that focus on understanding the factors that influence the GM food trust level in the BRA framework and food technology neophobia in China and the USA. For this purpose, we collected 300 and 350 valid responses, respectively, through a structured questionnaire. By carefully evaluating the above relationships, we found that trust determinants such as institutional trust, technology trust, information revealed with GM food vary across both datasets. However, GM knowledge has a better association with GM food trust in both cases. Apart from this, the food technology neophobia slightly moderates the benefits-risk perception of consumers and GM trust. This study guides the policymakers to enhance GM knowledge, as GM food is scientifically proven safe for health and environment and can be a financial incentive for the farmers. Further, the study also provides direction for corporate managers to design effective marketing and communication strategies in two different countries by investigating GM food trust's primary motivators in both nations.
本研究为比较性研究，旨在理解影响 BRA 框架下的转基因食品信任水平和中美两国食品技术恐惧因素的因素。为此，我们分别通过结构化问卷收集了 300 和 350 份有效回复。通过仔细评估上述关系，我们发现，信任决定因素，如机构信任、技术信任、与转基因食品相关的信息，在两个数据集之间存在差异。然而，在这两种情况下，转基因知识与转基因食品信任的关联度更好。除此之外，消费者对风险收益的感知会受到食品技术恐惧的轻微影响。本研究指导政策制定者提高转基因知识，因为转基因食品在科学上被证明对健康和环境是安全的，并且可以成为农民的经济激励。此外，本研究还通过调查两国转基因食品信任的主要动机，为企业管理者在两个不同国家设计有效的营销和沟通策略提供了方向。
