APPNA Institute of Public Health, Jinnah Sind Medical University, Karachi, Pakistan.
APPNA Institute of Public Health, Jinnah Sind Medical University, Karachi.
J Pak Med Assoc. 2020 Sep;70(9):1510-1515. doi: 10.5455/JPMA.18906.
To determine the contribution of a mass media campaign towards encouraging more vehicles to give way to ambulances, and to identify the factors associated with higher likelihood of giving way to ambulances.
The three-phase observational study was conducted from December 2017 to March 2018 in Karachi, Lahore, Rawalpindi, Islamabad and Peshawar cities of Pakistan. Six road sites in different areas of each city were selected for observation. The surveys in each city were supervised by academic partners, including APPNA Institute of Public Health, Karachi, University of Health Sciences, Lahore, Al-Nafees Medical College, Rawalpindi and Islamabad, and Khyber Medical University, Peshawar. Three observation surveys were carried out before, during and after the media campaign on right of way for ambulances. Only those ambulances were observed which were rushing through and seeking space. The behaviour of only those vehicles was observed which had the space to change the lane when the space was sought from them. The association of the outcome of vehicles giving way to ambulances immediately or in a few seconds with the campaign was determined using logistic regression analysis.
After adjustment for city of observation, timing of the day and type of vehicle, vehicles during and after the campaign were significantly more likely give space to ambulance (p<0.05) compared to cars, buses and vans were significantly less likely to give space (p<0.05).
Media campaign produced better results in encouraging vehicle-owners to give right of way to ambulances to ensure timely medical assistance.
确定大众媒体宣传活动对鼓励更多车辆为救护车让行的贡献，并确定与更有可能为救护车让行相关的因素。
这是一项在 2017 年 12 月至 2018 年 3 月期间在巴基斯坦卡拉奇、拉合尔、拉瓦尔品第、伊斯兰堡和白沙瓦市进行的三阶段观察性研究。在每个城市的不同地区选择了 6 个道路观测点。每个城市的调查均由学术合作伙伴监督，包括卡拉奇的 APPNA 公共卫生研究所、拉合尔的健康科学大学、拉瓦尔品第和伊斯兰堡的 Al-Nafees 医学院以及白沙瓦的开伯尔医科大学。在救护车让路的媒体宣传活动之前、期间和之后进行了三次观察调查。只观察那些疾驰而过并寻求空间的救护车。只观察那些有空间从他们那里寻求空间时可以改变车道的车辆的行为。使用逻辑回归分析确定车辆立即或几秒钟内为救护车让路的结果与宣传活动的关联。
调整观察城市、一天中的时间和车辆类型后，与汽车相比，活动中和活动后的车辆更有可能为救护车让路（p<0.05），而公共汽车和面包车则不太可能让路（p<0.05）。
媒体宣传活动在鼓励车主为救护车让路以确保及时获得医疗救助方面取得了更好的效果。
