Gal David
College of Business Administration, University of Illinois at Chicago, Chicago, IL 60607, United States.
Curr Opin Psychol. 2021 Jun;39:12-15. doi: 10.1016/j.copsyc.2020.07.021. Epub 2020 Jul 28.
The endowment effect has had a profound influence on decision-making research, most notably as the lynchpin phenomenological evidence for loss aversion. However, both loss aversion and the interpretation of the endowment effect in terms of loss aversion have recently been called into question. Instead, recent research has argued that many instances in which the endowment effect has been attributed to loss aversion can be better explained by a tendency to favor omission over commission. This interpretation has implications for promoting change at the level of the individual and of the institution; in particular, it suggests that change can be promoted through framing omissions as acts of commission and through the use of sunset provisions.
禀赋效应已对决策研究产生了深远影响，最显著的是作为损失厌恶的关键现象学证据。然而，损失厌恶以及从损失厌恶角度对禀赋效应的解释最近都受到了质疑。相反，最近的研究认为，许多被归因于损失厌恶的禀赋效应实例，用偏好不作为而非作为的倾向来解释会更好。这种解释对于在个人层面和机构层面促进变革具有启示意义；特别是，它表明可以通过将不作为构建为作为行为以及使用日落条款来促进变革。
