Hussman School of Journalism and Media, University of North Carolina at Chapel Hill.
Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill.
Health Commun. 2020 Dec;35(14):1735-1739. doi: 10.1080/10410236.2020.1838093. Epub 2020 Oct 28.
The COVID-19 pandemic has posed unprecedented challenges for the United States and the world. In this article, we discuss several communication challenges that have arisen during the pandemic, with insights from the fields of health and crisis communication. We focus in particular on the lack of clarity in the US response in terms of both what behaviors we are trying to change and how we are communicating about behavior change. While the mixed messages and contradictions have hampered the US response thus far, it is our hope that we will do better going forward. This will require state and local health departments, public health organizations, and all of us to increasingly apply our field's best practices to help calm fears, change behavior, and ultimately reduce suffering and save lives.
新冠疫情大流行给美国和全世界带来了前所未有的挑战。在本文中，我们将讨论在疫情期间出现的一些沟通挑战，并借鉴健康和危机沟通领域的专业知识。我们特别关注美国应对措施在试图改变的行为和沟通行为改变的方式方面缺乏明确性。虽然这些混乱的信息和矛盾迄今为止已经阻碍了美国的应对，但我们希望未来能够做得更好。这将需要州和地方卫生部门、公共卫生组织以及我们所有人越来越多地应用我们领域的最佳实践，以帮助缓解恐惧、改变行为，并最终减少痛苦和拯救生命。
