Department of Advertising and Public Relations, Hanyang University.
Health Commun. 2020 Dec;35(14):1729-1731. doi: 10.1080/10410236.2020.1838092.
With specific references to South Korea's response to the COVID-19 pandemic, this commentary discusses insights and problems related to the issue of how to communicate uncertainties about health risks to affected publics. First, we discuss examples of uncertainties relating to deficiencies of knowledge and divergent views among experts. Next, we summarize key findings on effective communication about uncertainty, and we suggest possible future directions for research in this area. Last, we suggest further development of theories that could explain how people process uncertainty in communication and how uncertainty leads to specific cognitive, emotional, and behavioral reactions.
本文以韩国应对 COVID-19 大流行的情况为例，讨论了向受影响公众传达健康风险不确定性方面的一些见解和问题。首先，我们讨论了与知识缺陷和专家观点分歧相关的不确定性示例。接下来，我们总结了有关不确定性有效沟通的关键发现，并为该领域的未来研究提出了可能的方向。最后，我们建议进一步发展可以解释人们如何在沟通中处理不确定性以及不确定性如何导致特定认知、情感和行为反应的理论。
