Department of Communication Sciences and Sociology, Universidad Rey Juan Carlos, 28492 Madrid, Spain.
ESAI Business School, Universidad de Especialidades Espítiru Santo, Guayaquil 092301, Ecuador.
Int J Environ Res Public Health. 2020 Nov 29;17(23):8873. doi: 10.3390/ijerph17238873.
This research analyzes the presence of advertising and radio mentions of alcoholic beverages and sports betting, two products that represent harmful behaviors for the audiences' health. To do this, a quantitative content analysis was undertaken for all of the programming of the three most listened radio stations in Spain (Cadena Ser, COPE, and Onda Cero) throughout 2017, obtaining a total corpus of 2848 radio messages distributed as follows: 266 radio spots and 2582 radio mentions. The messages were also analyzed according to the broadcasting schedules (protected time-slot or non-protected time-slot). The results showed that advertising and sports betting mentions were more present in the regular programming of the three stations ( = 2304), with mentions ( = 2582) being more numerous than advertising spots ( = 544). Moreover, it is evident that in practice, none of the radio stations respected the protected time slots since the majority of the mentions and spots of high alcoholic beverages and sports bets were verified between 6:00-21:59 ( = 2522). These results show the prevailing need for greater control over this type of content by public entities, demonstrating a significant lack of regulation by the media's self-control mechanisms.
这项研究分析了广告和广播中提到的酒精饮料和博彩这两种产品的存在情况，这两种产品都代表着对观众健康有害的行为。为此，我们对西班牙三个收听率最高的广播电台（Cadena Ser、COPE 和 Onda Cero）在 2017 年全年的所有节目进行了定量内容分析，共获得了 2848 条广播信息，分布如下：266 条广播广告和 2582 条广播提及。这些信息还根据广播时段（受保护时段或不受保护时段）进行了分析。结果表明，广告和博彩提及在三个电台的常规节目中更为常见（=2304），提及（=2582）比广告插播（=544）更为常见。此外，显然，实际上，没有一个广播电台遵守受保护的时段，因为在 6:00-21:59 之间，大量提到高酒精饮料和博彩的提及和插播（=2522）。这些结果表明，公众实体对这类内容的控制存在迫切需求，表明媒体的自我监管机制在监管方面存在显著不足。
