School of Nutrition and Dietetics, Faculty of Health Sciences, Universidad Científica del Sur, Lima 15067, Peru.
CRONICAS Center of Excellence in Chronic Diseases, Universidad Peruana Cayetano Heredia, Lima 15074, Peru.
Nutrients. 2020 Nov 28;12(12):3666. doi: 10.3390/nu12123666.
Consumption of ultra-processed foods has increased alarmingly, representing a risk to children's health. Different techniques in marketing to kids (M2K) used on food labels are influencing the purchasing decisions of these products. This study aims to provide useful information about M2K found in labeling of food products sold in a supermarket chain in Lima, Peru and to determine its relationship with critical nutrient content. This was an observational, correlational, descriptive study. Data were collected by photographing the front-of-pack (FoP) of 2747 product labels sold in three supermarkets in Lima, but only those that met all the inclusion criteria were evaluated ( = 1092). A relationship was found between the use of techniques in marketing to kids and the level of critical nutrient regarding saturated fat (PR = 0.56; CI95%: 0.52-0.63), total sugar (PR = 1.70; CI95%: 1.64-1.77), and sodium (PR = 1.05; CI95%: 1.03-1.07). Particularly with sugar, the presence of M2K is a risk factor. New regulatory policies for the use of these food labeling techniques should be implemented to improve children's health at the population level.
超加工食品的消费令人震惊地增加，这对儿童健康构成了威胁。食品标签上针对儿童的不同营销手段（M2K）正在影响这些产品的购买决策。本研究旨在提供秘鲁利马一家连锁超市销售的食品标签上发现的 M2K 的有用信息，并确定其与关键营养成分含量的关系。这是一项观察性、相关性、描述性研究。通过拍摄利马三家超市销售的 2747 个产品标签的正面包装（FoP）来收集数据，但只有符合所有纳入标准的标签才进行评估（=1092）。研究发现，针对儿童的营销手段的使用与关键营养素（饱和脂肪、总糖和钠）的水平之间存在关系，特别是糖，M2K 的存在是一个风险因素。应实施新的监管政策来规范这些食品标签技术的使用，以提高儿童的健康水平。
