Foster Mindi D, Tassone Adrianna, Matheson Kimberly
Department of Psychology, Wilfrid Laurier University, Waterloo, Ontoria, Canada.
Department of Neuroscience, Carleton University, Ottawa, Ontoria, Canada.
Br J Soc Psychol. 2021 Jul;60(3):741-764. doi: 10.1111/bjso.12431. Epub 2020 Dec 6.
Women, more so than men, are using social media activism to respond to sexism. However, when they do, they are also faced with gendered criticisms 'hashtag feminism' that may instead serve to silence them. Based on social identity theory, this research examined how women's social media activism, in response to sexism, may be a first step towards further activism. Two studies used a simulated Twitter paradigm to expose women to sexism and randomly assign them to either tweet in response, or to a no-tweet control condition. Both studies found support for a serial mediation model such that tweeting out after sexism strengthened social identity, which in turn increased collective action intentions, and in turn, behavioural collective actions. Study 2 further showed that validation from others increases the indirect effect of tweeting on behavioural collective action through collective action intentions, but group efficacy did not moderate any indirect effects. It was concluded that social media activism in response to sexism promotes an enactment of women's social identity, thereby mobilizing them to further action.
与男性相比，女性更多地利用社交媒体行动主义来应对性别歧视。然而，当她们这样做时，她们也面临着“标签女权主义”这种带有性别色彩的批评，而这种批评可能反而会让她们保持沉默。基于社会认同理论，本研究考察了女性针对性别歧视的社交媒体行动主义如何可能成为迈向进一步行动主义的第一步。两项研究采用了模拟推特范式，让女性接触性别歧视，并将她们随机分配到回应推文组或不推文的控制组。两项研究均支持一个串行中介模型，即性别歧视后发推文会强化社会认同，进而增加集体行动意图，进而产生行为上的集体行动。研究2进一步表明，他人的认可会增加推文通过集体行动意图对行为集体行动的间接影响，但群体效能并未调节任何间接影响。研究得出结论，针对性别歧视的社交媒体行动主义促进了女性社会认同的展现，从而促使她们采取进一步行动。
