Brooks Rehabilitation College of Healthcare Sciences, Jacksonville University, Jacksonville, Fla.
Orthodontic Graduate Program, School of Dentistry, Edmonton Clinic Health Academy, University of Alberta, Edmonton, Alberta, Canada.
Am J Orthod Dentofacial Orthop. 2021 Feb;159(2):210-216.e2. doi: 10.1016/j.ajodo.2019.12.024. Epub 2020 Dec 18.
This study aimed to evaluate market trends on the demographics most likely to select direct to consumer orthodontics and the reasoning behind their decisions.
An internet-based cross-sectional survey was conducted. Data analysis was carried out using logistic regression models.
Total of 1573 surveys were completed. While 32.2% of those surveyed selected direct to consumer orthodontics over conventional orthodontics, 10.8% would select direct to consumer orthodontics for their children. Among parents who would seek direct to consumer orthodontics, only 27.8% would consider the same treatment for their children. The odds of seeking direct to consumer orthodontic treatment for divorced participants was 2.52 times higher than that for single participants, for participants with 4 children or more was 2 times higher than that for participant with no children, and in age group 46-59 years was 2.23 times higher than that for age group 18-26 years. Seventy three percent of consumers who selected direct to consumer orthodontics selected cost as an influencing factor. Convenience was also a major determining factor at 69.6%.
Cost, convenience, and perceived simplicity all appear to factor into a consumer's consideration of direct to consumer orthodontics. As annual household income, age, and education increases consumers are more likely to consider direct to consumer orthodontic treatment.
本研究旨在评估最有可能选择直接面向消费者的正畸治疗的人群的市场趋势，以及他们做出决策的原因。
进行了一项基于互联网的横断面调查。使用逻辑回归模型进行数据分析。
共完成了 1573 份调查。虽然 32.2%的受访者选择直接面向消费者的正畸治疗而不是传统的正畸治疗，但仍有 10.8%的受访者会为孩子选择直接面向消费者的正畸治疗。在寻求直接面向消费者的正畸治疗的父母中，只有 27.8%会考虑为孩子提供同样的治疗。离婚参与者寻求直接面向消费者的正畸治疗的可能性是单身参与者的 2.52 倍，有 4 个或更多孩子的参与者是没有孩子的参与者的 2 倍，年龄在 46-59 岁的参与者是 18-26 岁的参与者的 2.23 倍。选择直接面向消费者的正畸治疗的消费者中有 73%将成本作为影响因素。便利性也是一个主要的决定因素，占 69.6%。
成本、便利性和感知的简单性似乎都成为消费者考虑直接面向消费者的正畸治疗的因素。随着家庭年收入、年龄和教育程度的提高，消费者更有可能考虑直接面向消费者的正畸治疗。
