价值观-态度-行为和人格特质是否会影响可持续性众筹活动？
Do value-attitude-behavior and personality affect sustainability crowdfunding initiatives?
机构信息
The College of Hotel & Tourism Management, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul, 02447, Republic of Korea.
Department of Management, Marketing, and Entrepreneurship, University of Canterbury, Private Bag 4800, Christchurch, 8140, New Zealand; Geography Research Unit, University of Oulu, Oulu, Finland; School of Business and Economics, Linnaeus University, Kalmar, Sweden; Department of Service Management and Services Studies, Lund University, Helsingborg, Sweden.
出版信息
J Environ Manage. 2021 Feb 15;280:111827. doi: 10.1016/j.jenvman.2020.111827. Epub 2020 Dec 23.
Crowdfunding is an innovative financial measure that is increasingly important in supporting sustainability initiatives. However, little research-based theory has been devoted to crowdfunding in light of the Sustainable Development Goals (SDGs). To bridge this gap, this study utilizes theories of value-attitude-behavior (VAB) model and personality to investigate Korean consumer crowdfunding behavior for sustainability initiatives in relation to the United Nations 17 SDGs. Seven hypotheses related to value, attitude, personal norm, and social norm on sustainability, and participation in sustainability crowdfunding are offered, with personality as a moderator. The findings revealed that value has substantial impacts on attitude, personal norm, and social norm. Attitude, personal norm, and social norm on source are found to have positive impacts on participation. Conscientiousness, extraversion, agreeableness, and neuroticism have partial moderating effects on the VAB model. These results offer theoretical and empirical contributions to sustainability crowdfunding in light of the SDGs.
众筹是一种创新的金融手段，在支持可持续发展举措方面越来越重要。然而，鉴于可持续发展目标（SDGs）的重要性，针对众筹的研究理论还很少。有鉴于此，本研究利用价值态度行为（VAB）模型和人格理论，调查了韩国消费者针对可持续发展举措的众筹行为与联合国 17 个可持续发展目标之间的关系。本研究提出了七个与可持续发展相关的价值、态度、个人规范和社会规范以及参与可持续发展众筹的假设，并将人格作为一个调节变量。研究结果表明，价值对态度、个人规范和社会规范有实质性的影响。来源态度、个人规范和社会规范对参与有积极的影响。尽责性、外向性、宜人性和神经质对 VAB 模型有部分调节作用。这些结果为基于可持续发展目标的可持续发展众筹提供了理论和经验贡献。
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