Angle Orthod. 2020 May 1;90(3):411-418. doi: 10.2319/082019-542.1.
To investigate content of orthodontic-related videos on YouTube to improve the understanding of orthodontic patients' perceptions and treatment experiences.
A systematic search was conducted on YouTube on March 20, 2018, and updated on August 4, 2019, to identify all relevant videos using search terms "orthodontic," "orthodontics," "braces," and "orthodontic braces." The data set was captured from YouTube Data API (Application Programming Interface) and stored in an Excel database using a query function written in Python. All videos captured were viewed and categorized by three independent dental investigators using thematic analysis. The top 100 videos (by view count) related to patients' treatment experience were further analyzed using discourse analysis.
A total of 600 orthodontic videos were screened, and 546 were included in the study. Six main themes were identified: (1) individual review of orthodontic treatment (45.8%, n = 250), (2) entertainment (19.8%, n = 108), (3) education (18.3%, n = 100), (4) advertisements (6.6%, n = 36), (5) time lapse of orthodontic treatment (5.3%, n = 29), and (6) do-it-yourself orthodontics (4.2%, n = 23). Of the top 100 videos related to patient's individual review of treatment, patients' main focuses were on pain (24%), problems with chewing and swallowing (12%), and adhesive removal (10%).
Orthodontic-related YouTube videos are diverse in nature. The most common video category was video providing an individual review of orthodontic treatment experience. Other popular video categories included entertainment, education, and advertisements. A range of do-it-yourself YouTube videos were also identified. YouTube may provide an opportunity for orthodontic professionals to disseminate health information.
调查 YouTube 上与正畸相关的视频内容，以增进对正畸患者认知和治疗体验的了解。
于 2018 年 3 月 20 日和 2019 年 8 月 4 日在 YouTube 上进行了系统检索，使用“orthodontic”、“orthodontics”、“braces”和“orthodontic braces”等搜索词来识别所有相关视频。数据集通过 YouTube Data API（应用程序编程接口）捕获，并使用 Python 编写的查询功能存储在 Excel 数据库中。由三位独立的牙科研究人员对捕获的所有视频进行查看和分类，并采用主题分析方法进行分析。使用话语分析进一步分析与患者治疗体验相关的前 100 个（按观看次数）视频。
共筛选出 600 个正畸视频，其中 546 个纳入研究。确定了 6 个主要主题：（1）正畸治疗的个体评价（45.8%，n=250），（2）娱乐（19.8%，n=108），（3）教育（18.3%，n=100），（4）广告（6.6%，n=36），（5）正畸治疗的时间推移（5.3%，n=29）和（6）DIY 正畸（4.2%，n=23）。在前 100 个与患者个体治疗评价相关的视频中，患者的主要关注点是疼痛（24%）、咀嚼和吞咽问题（12%）以及粘结剂去除（10%）。
与正畸相关的 YouTube 视频种类繁多。最常见的视频类别是提供正畸治疗体验个体评价的视频。其他受欢迎的视频类别包括娱乐、教育和广告。还确定了一系列的 DIY YouTube 视频。YouTube 可能为正畸专业人员提供传播健康信息的机会。
