INSERM, Sorbonne Université, Institut Pierre Louis D'Epidémiologie Et de Santé Publique IPLESP, Department of Social Epidemiology, 75012, Paris, France.
Eur J Health Econ. 2021 Mar;22(2):223-228. doi: 10.1007/s10198-020-01244-2. Epub 2021 Jan 1.
The tobacco industry has been reported to employ sex-specific marketing strategies, which include different types of tobacco packaging, publicity, as well as price strategies. We examined whether characteristics associated with the purchase of more expensive cigarette brands varied by sex, in the context of the introduction of plain tobacco packaging and the strengthening of tobacco control policies in France.
Our study population consists of 1380 regular smokers of manufactured cigarettes from the DePICT study, a nation-wide two-wave survey of French adults aged 18-64 years. Participants were interviewed by telephone in 2016 and 2017. Factors associated with the use of more vs. less expensive cigarette brands were determined by multivariable logistic regression stratified by sex.
Several sex-specific factors were associated with the purchase of more expensive cigarette brands. In women, those factors included higher education, cannabis use, and no use of roll-your-own tobacco. While in men purchase of more expensive cigarette brands was linked to younger age, being born outside of France, living with a non-smoker, and attachment to the cigarette brand.
Factors which predict tobacco purchase patterns are different in women and men, highlighting the need for sex-specific tobacco control initiatives to counter the tobacco industry's gendered marketing.
有报道称，烟草业采用了性别特定的营销策略，包括不同类型的烟草包装、宣传以及价格策略。本研究旨在探讨在法国引入普通烟草包装和加强烟草控制政策的背景下，与购买更昂贵香烟品牌相关的特征是否因性别而异。
本研究人群为来自 DePICT 研究的 1380 名成年吸烟者，该研究是一项针对法国 18-64 岁成年人的全国性两波调查。参与者于 2016 年和 2017 年通过电话接受访谈。通过多变量逻辑回归按性别分层，确定与使用更昂贵与更便宜香烟品牌相关的因素。
一些性别特定的因素与购买更昂贵的香烟品牌有关。在女性中，这些因素包括较高的教育程度、使用大麻和不使用自卷烟草。而在男性中，购买更昂贵的香烟品牌与年龄较小、在法国境外出生、与非吸烟者同住以及对香烟品牌的依恋有关。
预测烟草购买模式的因素在女性和男性中有所不同，这强调了需要采取性别特定的烟草控制措施来对抗烟草业的性别营销。
