Shiryaeva Tatyana A, Arakelova Amaliya A, Tikhonova Elena V, Mekeko Nataliya M
English Language and Professional Communication Department, Pyatigorsk State University, 9, Kalinin Avenue, Pyatigorsk, Stavropol Krai, 357532, Russian Federation.
Department of Foreign Languages, MGIMO University, 76, Prospect Vernadskogo, Moscow, 119454, Russian Federation.
Heliyon. 2020 Dec 24;6(12):e05763. doi: 10.1016/j.heliyon.2020.e05763. eCollection 2020 Dec.
The aim of this research paper is to reveal and explore the negative concepts, i.e. anti-values, verbalized in the professionally compiled media texts on the topic of YouTube as they shape the idea of what YouTube is and how it functions. The authors identify anti-values in the newspaper and magazine articles, reveal linguistic means through which they are implemented, as well as define their relationship with the context. The authors attempt to rationalize the use of anti-values in the texts about YouTube and provide a commentary on both linguistic and extra-linguistic features of these entities. Anti-values reflect concepts, phenomena, ideas or notions that are deemed unacceptable or undesirable in some cases universally, and in some specifically by the users of the platform or those affected by it. The research findings can be used in both axiological and socio-linguistic studies conducted for pragmatic, scientific or educational purposes.
本研究论文的目的是揭示和探讨在专业编撰的关于YouTube主题的媒体文本中所表达的负面概念，即反价值观，因为这些文本塑造了YouTube是什么以及它如何运作的观念。作者们在报纸和杂志文章中识别反价值观，揭示其得以体现的语言手段，并界定它们与语境的关系。作者们试图使在关于YouTube的文本中使用反价值观的现象合理化，并对这些实体的语言和超语言特征进行评论。反价值观反映了在某些情况下普遍被认为不可接受或不受欢迎的概念、现象、观念或想法，以及在某些特定情况下被平台用户或受其影响的人认为不可接受或不受欢迎的概念、现象、观念或想法。该研究结果可用于出于实用、科学或教育目的而进行的价值论和社会语言学研究。
