Northumbria University, UK.
Bournemouth University, UK.
J Health Psychol. 2022 Apr;27(5):1252-1258. doi: 10.1177/1359105320985576. Epub 2021 Jan 10.
This study examined reactions to the UK government's Better Health campaign through a thematic analysis of tweets. Four themes were generated: Embracing Better Health; There is no Better Health without mental health; Inconsistent messaging; Only a surface-level solution. Findings suggest the campaign is problematic, given its lack of consideration for mental health and wider societal factors that contribute to obesity. The campaign could exacerbate mental health difficulties for individuals with eating disorders due to its focus on weight and perceived fat-shaming approach. Recommendations are made to develop future campaigns that avoid negative public responses, minimise harms, and maximise intended benefits.
本研究通过对推文的主题分析，考察了人们对英国政府“更健康”运动的反应。生成了四个主题：拥抱更健康；没有心理健康就没有更健康；信息不一致；只是表面的解决方案。研究结果表明，由于该运动没有考虑心理健康和导致肥胖的更广泛的社会因素，因此存在问题。该运动由于关注体重和被认为是羞辱胖人的方法，可能会使饮食失调患者的心理健康更加困难。建议制定未来的运动计划，避免引起负面的公众反应，尽量减少伤害，并最大限度地发挥预期的好处。
