Loughborough University, UK.
J Health Psychol. 2011 Nov;16(8):1151-64. doi: 10.1177/1359105311401771. Epub 2011 Apr 1.
The emphasis on body weight and the terms 'fat', 'overweight' and 'obese' are increasingly political in public health promotion. The UK government's 2009-2011 social marketing campaign, Change4Life explicitly avoids the term 'obesity' and imagery that connotes it, despite the emphasis on obesity in the preceding research, policy and strategy. Using a critical health psychology perspective, this research explores the tensions arising from the omission of 'obesity' in the Change4Life campaign. We argue the justifications for omitting obesity are at times contrary to evidence that informed the campaign. Considerations are offered for the construction of future health promotion campaigns.
在公共健康促进中，对体重和“脂肪”、“超重”和“肥胖”等术语的强调越来越具有政治性。英国政府 2009-2011 年的社会营销活动“改变生活”（Change4Life）明确避免使用“肥胖”一词和暗示肥胖的形象，尽管在此前的研究、政策和战略中强调了肥胖问题。本研究从批判健康心理学的角度探讨了“改变生活”运动中省略“肥胖”一词所产生的矛盾。我们认为，省略肥胖的理由有时与为该运动提供信息的证据相悖。本文还为未来的健康促进运动的构建提供了一些考虑因素。
