Department of Marketing, Griffith University, Queensland, Australia.
Waste Manag Res. 2021 Jul;39(7):892-909. doi: 10.1177/0734242X20985608. Epub 2021 Jan 20.
Decentralized waste sorting and composting can divert almost two-thirds of household waste from landfill. However, national rates of composting and recycling remain low in many parts of the globe. This review critically evaluates the design and efficacy of behaviour-change interventions to influence households to sort and compost organic waste. The systematic literature search yielded 3595 titles and abstracts which were reviewed and resulted in 14 unique interventions. The social marketing benchmark criteria are utilized to critically examine the design of these interventions. Synthesized results indicate a need for customized interventions that are co-designed with users and tailored to address their specific needs and challenges. Interventions with four or more social marketing elements produced positive behavioural outcomes, albeit with varying impact. This review highlights gaps in the design of waste management interventions and provides suggestions for future practices.
分散式垃圾分类和堆肥可以使近三分之二的家庭垃圾不再进入垃圾填埋场。然而，在全球许多地区， composting 和 recycling 的总体比率仍然很低。本综述批判性地评估了改变行为的干预措施的设计和效果，以影响家庭对有机废物进行分类和堆肥。系统文献搜索产生了 3595 个标题和摘要，经过审查，得出了 14 个独特的干预措施。利用社会营销基准标准来批判性地检查这些干预措施的设计。综合结果表明，需要定制化的干预措施，这些措施需要与用户共同设计，并针对他们的具体需求和挑战进行调整。具有四个或更多社会营销要素的干预措施产生了积极的行为结果，但影响程度不同。本综述突出了废物管理干预措施设计中的差距，并为未来的实践提供了建议。
