Neiloy Sircar is a postdoctoral fellow at the Center for Tobacco Control Research and Education at the University of California San Francisco. S. A. Glantz was professor of medicine at the Center for Tobacco Control Research and Education and Institute for Health Policy Studies at the University of California San Francisco until he recently retired.
Am J Public Health. 2021 Mar;111(3):457-464. doi: 10.2105/AJPH.2020.305993. Epub 2021 Jan 21.
In 2019, San Francisco, California, prohibited the sale of electronic cigarettes lacking US Food and Drug Administration authorization. JUUL then promoted a ballot initiative (Proposition C) to replace San Francisco's e-cigarette legislation with legislation JUUL wrote that required future legislation to be approved by the voters. JUUL promoted Proposition C as a way to reduce youth e-cigarette use while allowing adult choice.Health groups argued that JUUL's measure could nullify San Francisco's prohibition on selling flavored tobacco products. Health groups benefitted from having an established campaign network that recently defended the flavor ban. They successfully framed Proposition C as a tobacco industry ploy to undo San Francisco's e-cigarette regulations, particularly the prohibition on selling flavored tobacco products. JUUL ended its campaign on September 30, 2019, and the measure failed on election day, with 82% voting against it.Lessons learned from the campaign include the importance of framing an industry initiative as a threat to local public health lawmaking and the potential for the e-cigarette issue to attract parents as new leaders and engage a powerful constituency to support tobacco control measures.
2019 年，加利福尼亚州旧金山禁止销售未经美国食品和药物管理局授权的电子烟。JUUL 随后推动了一项投票倡议（提案 C），用 JUUL 撰写的立法取代旧金山的电子烟立法，该立法要求未来的立法必须得到选民的批准。JUUL 推动提案 C 是为了减少青少年电子烟的使用，同时允许成年人选择。健康组织认为，JUUL 的措施可能使旧金山禁止销售调味烟草产品的禁令失效。健康组织受益于一个成熟的竞选网络，该网络最近为禁止调味产品的禁令辩护。他们成功地将提案 C 框定为烟草业废除旧金山电子烟法规的策略，特别是禁止销售调味烟草产品。JUUL 于 2019 年 9 月 30 日结束竞选活动，该措施在选举日失败，82%的人投票反对。该活动的经验教训包括将行业倡议构造成对地方公共卫生立法的威胁的重要性，以及电子烟问题吸引家长成为新的领导者并吸引强大的选民基础来支持烟草控制措施的潜力。
