Mazer Benjamin L
Department of Pathology, The Johns Hopkins Hospital, Baltimore, Maryland, USA
J Clin Microbiol. 2021 Mar 19;59(4). doi: 10.1128/JCM.02917-20.
The coronavirus disease 2019 (COVID-19) pandemic has put the clinical laboratory in the spotlight. The news media is regularly seeking out interviews with microbiologists, infectious disease specialists, and pathologists. Increased public exposure offers opportunities to improve how laboratory professionals communicate our insights. We can emphasize what is new, unusual, or controversial about our knowledge; utilize social media effectively; and improve relationships with journalists by understanding their workflow and traditions. While public engagement has risks and must be considerate of institutional policies, it also validates our value to patients, policy makers, and employers.
2019年冠状病毒病(COVID-19)大流行使临床实验室成为焦点。新闻媒体经常寻求采访微生物学家、传染病专家和病理学家。公众曝光度的增加为改善实验室专业人员传达我们的见解提供了机会。我们可以强调我们知识中有哪些新的、不寻常的或有争议的内容;有效利用社交媒体;通过了解记者的工作流程和传统来改善与他们的关系。虽然公众参与有风险,且必须考虑机构政策,但它也证实了我们对患者、政策制定者和雇主的价值。