Hangzhou Center for Disease Control and Prevention.
School of Communication and Media, Kennesaw State University.
Health Commun. 2022 Jul;37(8):944-951. doi: 10.1080/10410236.2021.1876814. Epub 2021 Jan 27.
Guided by prospect theory, the current study aims to explore Chinese adults' attitudes and intention to get vaccinated against COVID-19 and investigate the effects of message frames (gain vs. loss), outcome uncertainty (certain vs. uncertain), and number format (frequency vs. percentage) on vaccination attitudes and intention. Participants ( = 413) were randomly assigned to one of the eight experimental conditions and participated in the online experiment. The results showed that Chinese adults' attitudes toward COVID-19 vaccination were highly favorable, and the vaccination intention was high; age and education were positively correlated with attitudes and intention. The results also showed that message frames, outcome uncertainty, and number format did not have significant main or interaction effects on vaccination attitudes and intention. The discussion focused on how Chinese culture and contextual factors may have influenced the results of the study, as well as the implications and suggestions for future studies.
受前景理论的指导，本研究旨在探讨中国成年人对 COVID-19 疫苗接种的态度和意愿，并研究信息框架（收益与损失）、结果不确定性（确定与不确定）和数字格式（频率与百分比）对疫苗接种态度和意愿的影响。参与者（n=413）被随机分配到八个实验条件中的一个，并参与了在线实验。结果表明，中国成年人对 COVID-19 疫苗接种的态度非常积极，接种意愿较高；年龄和教育与态度和意愿呈正相关。结果还表明，信息框架、结果不确定性和数字格式对疫苗接种态度和意愿没有显著的主效应或交互效应。讨论集中在中国文化和情境因素如何可能影响研究结果，以及对未来研究的意义和建议。
