School of Information Management and Engineering, Shanghai University of Finance and Economics, No. 777 Guoding Road, Yangpu District, Shanghai, China.
Environ Sci Pollut Res Int. 2021 Jun;28(23):29859-29874. doi: 10.1007/s11356-021-12752-w. Epub 2021 Feb 11.
With the rapid development of green consumption demand, more and more consumers choose to purchase green products. Incorporating consumers' environmental awareness into a green supply chain, this paper studies the decisions and coordination of the green supply chain under the retailer's reciprocal preference. The decentralized models with and without reciprocity are constructed and analyzed with consideration of product green degree and pricing. Then, the cost-sharing joint commission contract is proposed to realize Pareto improvement. Finally, propositions and conclusions are verified by numerical simulation. The results indicate that improving consumers' environmental awareness is favorable to the profit of the whole supply chain and environment. Besides, within the reasonable range of retailer's reciprocal preference, higher value of the retailer's reciprocal preference is conductive to the better realization of environmental protection and the improvement of the economic welfare of the whole society. The cost-sharing contract exerts a positive effect in improving the environmental and economic performance in the green supply chain (GSC). The paper provides a theoretical foundation for the design of cooperative contracts in the GSC, especially the GSC with retailer's reciprocal preference.
随着绿色消费需求的快速发展，越来越多的消费者选择购买绿色产品。本文将消费者的环境意识纳入绿色供应链中，研究了零售商互惠偏好下绿色供应链的决策和协调。构建并分析了考虑产品绿色度和定价的无互惠和有互惠的分散模型，然后提出了成本分担联合佣金合同以实现帕累托改进。最后，通过数值模拟验证了命题和结论。结果表明，提高消费者的环境意识有利于整个供应链和环境的利润。此外，在零售商互惠偏好的合理范围内，较高的零售商互惠偏好值有利于更好地实现环境保护和提高整个社会的经济福利。成本分担合同对改善绿色供应链（GSC）的环境和经济绩效具有积极作用。本文为 GSC 特别是具有零售商互惠偏好的 GSC 的合作合同设计提供了理论基础。
