University of Southern California, Department of Obstetrics and Gynecology, Section of Family Planning, Los Angeles, CA, United States.
Division of Endocrinology, The Lundquist Institute at Harbor-UCLA Medical Center, Torrance, CA, United States.
Contraception. 2021 Aug;104(2):159-164. doi: 10.1016/j.contraception.2021.02.009. Epub 2021 Feb 19.
Reddit is one of the most popular websites in the United States because of its user-driven aggregation and community-based curation of online content. We describe the use and impact of Reddit's Ask Me Anything platform, for public engagement and education about developments in hormonal male contraception (HMC).
We analyzed the content from and user engagement with 2 Reddit Ask Me Anything events that answered user queries about HMC in June 2018 and March 2019. Clinical trial investigators provided real-time responses throughout the events. We examined the 25 most popular posts from each event, analyzing content for salient themes via an inductive approach. To quantify event impact, we examined Google Trends data and subsequent traffic to the investigator website.
Over 18,000 registered Reddit users interacted with each of the 2 Ask Me Anything events, with each generating over 1600 comments. The most popular posts of each Ask Me Anything event expressed interest in off-target effects associated with the use of HMCs. Additional themes included queries about previous and ongoing clinical trials, HMC physiology, and market analyses and projections of public willingness to use HMCs. The events coincided with a spike in both Google searches for "male birth control" and first-time visits to the study's website where users could express interest in participating in clinical trials.
Reddit Ask Me Anything events conducted by HMC investigators revealed wide public interest in HMCs. The events prompted further searches for more information on male contraception, while driving traffic to the investigator website for trial recruitment purposes.
Reddit Ask Me Anything events are a popular, cost-free online platform for publicly responding to a range of HMC-related queries, while providing investigators with insight into stakeholder priorities and preoccupations.
由于其用户驱动的聚合和基于社区的在线内容策展，Reddit 是美国最受欢迎的网站之一。我们描述了 Reddit 的 Ask Me Anything 平台的使用情况和影响，用于公众参与和了解激素男性避孕（HMC）的发展。
我们分析了 2018 年 6 月和 2019 年 3 月回答有关 HMC 用户查询的 2 个 Reddit Ask Me Anything 事件的内容和用户参与度。临床试验研究人员在整个活动期间提供实时回复。我们通过归纳法分析了每个事件的 25 个最受欢迎的帖子，分析内容的突出主题。为了量化活动的影响，我们检查了 Google Trends 数据以及随后对调查员网站的流量。
超过 18000 名注册的 Reddit 用户参与了每个 Ask Me Anything 事件，每个事件生成的评论超过 1600 条。每个 Ask Me Anything 事件中最受欢迎的帖子都表达了对与使用 HMC 相关的脱靶效应的兴趣。其他主题包括对以前和正在进行的临床试验、HMC 生理学以及市场分析和公众对使用 HMC 的意愿的预测的查询。这些事件恰逢 Google 对“男性避孕”的搜索量和首次访问该研究网站的高峰，用户可以表达对参与临床试验的兴趣。
由 HMC 研究人员进行的 Reddit Ask Me Anything 事件揭示了公众对 HMC 的广泛兴趣。这些事件促使人们进一步搜索有关男性避孕的更多信息，同时为研究人员网站的流量提供了临床试验的招募目的。
Reddit Ask Me Anything 事件是一个受欢迎的、免费的在线平台，用于公开回答各种与 HMC 相关的查询，同时为研究人员提供了了解利益相关者重点和关注点的机会。
