Sex and gender norms in marriage: Comparing expert advice in socialist Czechoslovakia and Hungary between the 1950s and 1980s.

First, we argue that sexuality was central to socialist modernization: Sex and gender were reformulated whenever the socialist project was being revised. Expertise was crucial in these reformulations, which harnessed people's support for the changing regimes. Moreover, the role of the expert in society grew over time, leading to ever expanding and diversified fields of expertise. Second, gender and sexuality stood disjointed in these changes. Whereas in the early 1950s sex was a taboo subject in Hungary, in the last three decades of socialism it was gradually acknowledged and emancipated, along with a discursive push to alter gender roles within marriage. Conversely, Czechoslovak experts paid close attention to sexuality and particularly to female pleasure from the outset of the regime, highlighting the benefits of gender equality for conjugal satisfaction; yet, they changed course with Normalization (1969-1989) when they embraced gender hierarchy as the structure for a good marriage and a fulfilling sex life. It follows that gender and sexuality can develop independently: Change in one is not necessarily bound to similar progress in the other. Thus, third, whereas there was a shared initial push for gender equality, there was no unified socialist drive for the liberalization of sexuality. (PsycInfo Database Record (c) 2021 APA, all rights reserved).