Department of Hygiene and Epidemiology, Medical University of Lodz, 90-752 Lodz, Poland.
Int J Environ Res Public Health. 2021 Feb 18;18(4):1976. doi: 10.3390/ijerph18041976.
The objective of this study was to evaluate compliance with the ban on tobacco and e-cigarette products advertising at point of sale (POS) before and after amendment of the Polish Tobacco Control Act. Data were collected, using an observation checklist, between March and October 2014 ( = 1450 POS) and between March and October 2019 ( = 1320 POS). Ban on tobacco and e-cigarette advertising at POS is commonly violated in Poland. In all POS, at least one form (including tobacco products display) of tobacco advertising was found in 2014 and in 2019. The most common types of tobacco advertising in 2014 were change and counter mats (61%, 42%), posters (38%) and illuminated banners (37%). In 2019, a decrease in promoting tobacco products in the form of mats ( ≤ 0.001), posters and boards ( < 0.001) but an increase in video screens were observed (from 8% in 2014 to 30% in 2019; < 0.001). A significant increase in the presence of any e-cigarette ads, including e-cigarette displays, illuminated banners and video screens, was observed in 2019 as compared to 2014 (90% vs. 30%; 89% vs. 20%; 31% vs. 2%; 31% vs. 0.5%; < 0.001). The minimum age or a no-sale-to-minors signs for tobacco and e-cigarettes were not sufficiently placed in POS to comply with the Act. Poor enforcement of the ban on tobacco and e-cigarette ads at POS provides the tobacco industry with an opportunity to promote their products using unlawful ways. There is a need to educate the public, retailers and civil society with respect to their legal responsibilities and roles.
本研究的目的是评估在波兰《烟草控制法》修正案前后，销售点（POS）禁止烟草和电子烟产品广告的执行情况。数据是通过观察检查表收集的，收集时间为 2014 年 3 月至 10 月（=1450 个 POS）和 2019 年 3 月至 10 月（=1320 个 POS）。在波兰，POS 禁止烟草和电子烟广告的规定通常被违反。在所有 POS 中，2014 年和 2019 年都发现了至少一种形式（包括烟草产品展示）的烟草广告。2014 年最常见的烟草广告类型是更换和计数器垫（61%，42%）、海报（38%）和照明横幅（37%）。2019 年，垫子（≤0.001）、海报和广告牌（<0.001）上推销烟草产品的数量减少，但视频屏幕的数量增加（从 2014 年的 8%增加到 2019 年的 30%；<0.001）。与 2014 年相比，2019 年任何电子烟广告（包括电子烟展示、照明横幅和视频屏幕）的出现显著增加（90%对 30%；89%对 20%；31%对 2%；31%对 0.5%；<0.001）。POS 中未充分放置最低年龄或禁止向未成年人出售烟草和电子烟的标志，以符合该法案的要求。POS 禁止烟草和电子烟广告的执行不力，为烟草行业提供了以非法方式推销其产品的机会。需要对公众、零售商和民间社会进行法律责任和角色的教育。
