School of Advertising and Public Relations, The University of Tennessee, Knoxville, TN, USA.
Hanyang University, Ansan, South Korea.
J Health Commun. 2021 Feb 1;26(2):112-120. doi: 10.1080/10810730.2020.1821131. Epub 2021 Mar 17.
This study uses the construct of crisis self-efficacy to examine the importance of different considerations in individuals' decisions to perform recommended safeguarding behaviors during the 2016 Zika virus outbreak. A national survey in the U.S. ( = 370) was administered using a validated crisis self-efficacy scale in late summer 2016, amidst the global crisis. Relationships between crisis self-efficacy and preparedness were assessed. Other considerations such as risk, proximity, and time/money resources required were examined for their importance in decisions to follow safeguarding protocol. Crisis self-efficacy significantly predicted evaluations of preparedness but not of perceived Zika risk. Also, advisories issued from state and federal health agencies influenced individuals' perceptions of preparedness. Results indicate public health information officers should assess publics' levels of crisis self-efficacy in strategic message design. State and federal advisories were important to individual assessments of preparedness. Further, results show the threat needs to be presented to audiences in clear, specific terms.
本研究利用危机自我效能感这一概念，考察了在 2016 年寨卡病毒爆发期间，个体做出建议的保护行为决策时，不同因素的重要性。2016 年夏末，我们在美国开展了一项全国性调查（n = 370），采用了经过验证的危机自我效能感量表，此时正值全球危机期间。我们评估了危机自我效能感与准备度之间的关系。还考察了风险、接近程度和所需时间/金钱资源等其他因素在遵循保护协议决策中的重要性。危机自我效能感显著预测了对准备度的评估，但不能预测对寨卡风险的感知。此外，州和联邦卫生机构发布的建议影响了个体对准备度的感知。研究结果表明，公共卫生信息官员在制定战略信息时应评估公众的危机自我效能感水平。州和联邦的建议对个体对准备度的评估很重要。此外，结果表明，需要向受众明确、具体地呈现威胁。
