Institute for Health Transformation, School for Health and Social Development, Faculty of Health, Deakin University, Victoria.
The George Institute for Global Health, New South Wales.
Aust N Z J Public Health. 2021 Apr;45(2):165-170. doi: 10.1111/1753-6405.13063. Epub 2021 Mar 22.
To explore young people's perceptions of the factors that may normalise gambling, and their opinions about the messages they see about gambling in their environments.
An analysis of qualitative data from a mixed methods study of n=111 young people aged 11-16 years in Victoria, Australia. Questions investigated: i) the normalisation of gambling in sport; ii) the impact of advertising on young people; and iii) potential strategies to alert young people about the risks associated with gambling. An inductive approach was used to analyse the data.
Participants perceived that gambling was a regular and everyday activity and that gambling was becoming normalised in sport. However, some directly challenged this alignment. They were particularly critical that gambling advertising may influence young people's current and future gambling-related attitudes and intentions. Most participants supported public health interventions, including more advertising restrictions.
Young people's awareness of gambling and gambling marketing may be increasing their perceptions of the alignment between gambling and sport. Implications for public health: Strategies should be developed to increase young people's awareness of the risks associated with gambling. Young people's voices and views should be considered by policy makers in responding to this new public health issue.
探讨年轻人对可能使赌博正常化的因素的看法，以及他们对在环境中看到的关于赌博的信息的看法。
对澳大利亚维多利亚州 11-16 岁的 111 名年轻人进行混合方法研究的定性数据分析。调查的问题包括：i）体育赌博的正常化；ii）广告对年轻人的影响；以及 iii）提醒年轻人注意赌博相关风险的潜在策略。采用归纳法分析数据。
参与者认为赌博是一种常规和日常活动，赌博在体育界也变得正常化。然而，有些人直接对这种一致性提出质疑。他们特别批评说，赌博广告可能会影响年轻人当前和未来的赌博相关态度和意图。大多数参与者支持公共卫生干预措施，包括更多的广告限制。
年轻人对赌博和赌博营销的认识可能会增加他们对赌博与体育之间一致性的看法。对公共卫生的影响：应制定策略来提高年轻人对赌博相关风险的认识。政策制定者在应对这一新的公共卫生问题时，应考虑年轻人的意见和观点。
