理解酒精营销的更广泛影响：是时候制定一个包括成年人在内的研究议程了。
Understanding the Broader Impacts Of Alcohol Marketing: Time For a Research Agenda Which Includes Adults.
机构信息
Institute for Social Marketing and Health, Faculty of Health Sciences and Sport, University of Stirling, Stirling, FK9 4LA, Scotland.
出版信息
Alcohol Alcohol. 2021 Aug 30;56(5):614-616. doi: 10.1093/alcalc/agab028.
Abstract
Most research on alcohol marketing involves young people. Consequently, gaps remain in our understanding of how alcohol marketing reaches, engages and influences adults, who are the legitimate and primary targets for marketing communications. Responding to these lacunae in knowledge is necessary to help inform and evaluate population-level controls on alcohol marketing.
摘要
大多数关于酒精营销的研究都涉及年轻人。因此，我们对于酒精营销如何触达、吸引和影响成年人（即营销传播的合法和主要目标人群）的理解仍存在空白。填补这些知识空白对于帮助了解和评估针对酒精营销的人群层面控制措施是必要的。
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