Conservation Psychology and Applied Animal Behaviour Research Group, School of Psychology, Social Work, and Social Policy, Magill Campus, St Bernards Road, University of South Australia, GPO Box 2471, Adelaide, SA, 5001, Australia.
Commonwealth Scientific and Industrial Research Organisation, North Terrace Campus, Kintore Avenue, University of Adelaide, Adelaide, SA, 5000, Australia.
Eval Program Plann. 2021 Oct;88:101950. doi: 10.1016/j.evalprogplan.2021.101950. Epub 2021 Apr 9.
Zoo conservation-education programs have potential to address biodiversity loss, although evidence of their effectiveness to encourage social change is in its infancy. Moreover, how a program is implemented may influence program efficacy, yet there is little evidence of the factors that shape this process in zoos. Accordingly, through a process evaluation of Zoos Victoria's 'When Balloons Fly" (WBF) conservation-education program against marine debris, we identified barriers and enablers to the implementation of the program which can be addressed to improve future initiatives. Between April-May 2018, 24 Zoos Victoria professionals completed an online survey focussed on identifying challenges and successes in implementing WBF. Four participants additionally completed a follow-up telephone interview. Themes were identified and organised according to the model of diffusion in service organisations (Greenhalgh, Robert, Macfarlane, Bate, & Kyriakidou, 2004). Our results illuminate that features of the organisation (e.g., structure, culture) rather than features of individuals (e.g., skills, motivation) or characteristics of the conservation-education program itself (e.g., messaging), were most influential to implementation success. Based on these findings, attention to the organisational context is critical for promoting and evaluating the success of conservation-education programs and must be given significant attention alongside program characteristics and staff capability to deliver them.
动物园保护教育计划具有解决生物多样性丧失的潜力，尽管鼓励社会变革的有效性证据还处于起步阶段。此外，计划的实施方式可能会影响计划的效果，但对于塑造动物园中这一过程的因素几乎没有证据。因此，通过对维多利亚动物园的“当气球飞”（WBF）保护教育计划针对海洋垃圾的实施过程进行评估，我们确定了实施该计划的障碍和促进因素，可以解决这些因素以改进未来的举措。在 2018 年 4 月至 5 月期间，24 名维多利亚动物园专业人员完成了一项针对 WBF 实施过程中遇到的挑战和成功的在线调查。另外有 4 名参与者完成了后续的电话访谈。根据服务组织中的扩散模型（Greenhalgh、Robert、Macfarlane、Bate 和 Kyriakidou，2004），我们确定并组织了主题。我们的研究结果表明，组织的特征（例如结构、文化）而不是个人的特征（例如技能、动机）或保护教育计划本身的特征（例如信息传递）对实施的成功最具影响力。基于这些发现，关注组织背景对于促进和评估保护教育计划的成功至关重要，必须与计划特征和员工实施能力一起给予高度重视。
