Department of Sports Industry, Hanyang University, Seoul, Korea.
School of Communications, Dankook University, Yongin, Korea.
Psychol Health. 2022 Jul;37(7):917-931. doi: 10.1080/08870446.2021.1912342. Epub 2021 Apr 22.
This study examined the effects of temporal frame and message format on users' risk perception, message elaboration, and intention to disseminate the message to others.
268 undergraduate students at a U.S. public university participated in a 2 (temporal frame: day vs. year) x 2 (message format: text-based vs. visual-based infographics) online experiment. Participants were randomly assigned to one of the four conditions and completed questions about perceived risk, message elaboration, intention to share information, and their demographics, and medical history.
Findings reported that the interaction was significant for all dependent variables: perceived risk, F(1, 264) = 11.46, p < .01, ηp = .04, message elaboration, F(1, 264) = 8.73, p < .01, ηp2 = .03, and sharing intention, F(1, 264) = 11.74, p < .01, ηp = .04.
Visual-based infographics were more effective when paired with a day frame, while text-based messages were more influential when used with a year frame.
本研究考察了时间框架和信息格式对用户风险感知、信息阐述以及向他人传播信息意图的影响。
美国一所公立大学的 268 名本科生参与了一项 2（时间框架：天与年）x 2（信息格式：基于文本与基于视觉的信息图）的在线实验。参与者被随机分配到四个条件中的一个，并完成了关于感知风险、信息阐述、分享信息意图以及人口统计学和医疗史的问题。
报告的结果显示，所有因变量的交互作用均具有统计学意义：感知风险，F（1，264）= 11.46，p <.01，ηp =.04；信息阐述，F（1，264）= 8.73，p <.01，ηp2 =.03；以及分享意图，F（1，264）= 11.74，p <.01，ηp =.04。
在与天框架配对时，基于视觉的信息图更有效，而在与年框架一起使用时，基于文本的消息更具影响力。
