Zhuang Wencan, Luo Xiaoguang, Riaz Muhammad Usman
School of Economics and Management, Harbin University of Science and Technology, Harbin, China.
Front Psychol. 2021 Apr 9;12:644020. doi: 10.3389/fpsyg.2021.644020. eCollection 2021.
This study systematically analyzes the factors that affect consumers' green purchase intention. Through a comprehensive literature review, the influencing factors of consumers' green purchase intention are organized into three categories: cognitive factors, consumer individual characteristics, and social factors. Next, a meta-analysis of 54 empirical papers was conducted using Comprehensive Meta-Analysis 3.0 software to quantitatively assess these relationships. The results revealed that green perceived value, attitude, and green trust have a significant positive influence on green purchase intention. Perceived behavior control, perceived consumer effectiveness, and subjective norm also has a strong positive impact on green purchase intention. Collectivism has a positive effect on green purchase intention. Green perceived risk has a significant negative impact on green purchase intention. The study's findings provide references for enterprises engaged in green product diffusion and organizations responsible for environmental protection.
本研究系统地分析了影响消费者绿色购买意愿的因素。通过全面的文献综述，将消费者绿色购买意愿的影响因素归纳为三类：认知因素、消费者个体特征和社会因素。接下来，使用综合元分析3.0软件对54篇实证论文进行元分析，以定量评估这些关系。结果表明，绿色感知价值、态度和绿色信任对绿色购买意愿有显著的正向影响。感知行为控制、感知消费者效力和主观规范对绿色购买意愿也有很强的正向影响。集体主义对绿色购买意愿有积极影响。绿色感知风险对绿色购买意愿有显著的负向影响。该研究结果为从事绿色产品推广的企业和负责环境保护的组织提供了参考。
