Global Entrepreneurship Research and Innovation Centre (GERIC), Universiti Malaysia Kelantan, 16100, Kota Bharu, Malaysia.
Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, 16100, Kota Bharu, Malaysia.
J Environ Manage. 2018 Dec 1;227:73-86. doi: 10.1016/j.jenvman.2018.08.061. Epub 2018 Aug 29.
In order to address the issues of climate change through wise management of resources and environmental conservation, this study examined the intention and behavior towards green consumption among low-income households. This study was a cross-sectional that relied on 380 low-income household respondents who lived in coastal areas of Peninsular Malaysia. The findings revealed a positive effect of eco-literacy and self-efficacy on attitude towards green products. Subsequently, the findings also ascertained a positive effect of attitude and perceived behavioral control on intention and consumption of green products. In addition, both scholars and policymakers can rely on these findings to increase the intention and behavior towards the consumption of green products in order to reduce the environmental vulnerability to the coastal communities. Therefore, responsible organizations should implement programs and policies that minimize the adverse effects of climate change through resource management and environmental conservation by promoting the use of green products among Malaysians.
为了通过明智的资源管理和环境保护来应对气候变化问题，本研究考察了低收入家庭对绿色消费的意愿和行为。这是一项横断面研究，依赖于居住在马来西亚半岛沿海地区的 380 户低收入家庭的受访者。研究结果表明，生态素养和自我效能对绿色产品态度有积极影响。随后，研究结果还确定了态度和感知行为控制对绿色产品购买意愿和消费的积极影响。此外，学者和政策制定者都可以依靠这些发现来提高人们对绿色产品消费的意愿和行为，以降低沿海社区对环境的脆弱性。因此，负责的组织应该通过促进马来西亚人使用绿色产品来实施管理资源和保护环境的计划和政策，以最小化气候变化的不利影响。
