Xi'an Jiaotong University, China.
Huazhong University of Science and Technology, China.
J Health Psychol. 2022 Jul;27(8):1861-1874. doi: 10.1177/13591053211003125. Epub 2021 Apr 28.
The study explored how traditional and social media use produced various cognitive responses toward COVID-19, including perceived severity, susceptibility, and efficacy, and direct and indirect facilitation of COVID-19 preventive behaviors. We tested the hypotheses on data collected from 433 university students in Wuhan, China, using structural equation modeling. We found that traditional media enhanced engagement for preventive behaviors both directly and indirectly by enhancing perceived severity and efficacy, whereas social media showed no impact on preventive behaviors, either directly or indirectly. Furthermore, the direct effect of traditional media on preventive behaviors was markedly stronger than the indirect effect through perceptions.
该研究探讨了传统媒体和社交媒体的使用如何对 COVID-19 产生各种认知反应，包括对 COVID-19 的感知严重程度、易感性和有效性，以及对 COVID-19 预防行为的直接和间接促进作用。我们使用结构方程模型对来自中国武汉的 433 名大学生收集的数据进行了检验。我们发现，传统媒体通过增强对严重程度和有效性的感知，直接和间接地促进了预防行为的参与，而社交媒体对预防行为既没有直接影响，也没有间接影响。此外，传统媒体对预防行为的直接影响明显强于通过感知产生的间接影响。
