Donald P. Bellisario College of Communications, The Pennsylvania State University, University Park, PA, USA.
Department of Communication, University of Maryland, College Park, MD, USA.
J Health Psychol. 2023 Mar;28(4):343-355. doi: 10.1177/13591053221120332. Epub 2022 Sep 1.
The scarcity of tampons in China has attracted scholarly attention. Extending the theory of planned behavior with social network structure, this cross-sectional online survey ( = 763) found that exposure to tampon-related information on social media was positively related to Chinese women's tampon use intentions. This association was mediated through attitudes, descriptive norms, and self-efficacy toward using tampons. Furthermore, the effects of social media exposure differed among people with different network structures. Our findings shed light on the promotion of nonconventional feminine hygiene products, which, in turn, may enhance Chinese women's well-being and gender equity across the globe.
中国卫生棉条短缺问题引起了学术界的关注。本横断面在线调查（n=763）将计划行为理论扩展到社会网络结构，发现社交媒体上接触卫生棉条相关信息与中国女性使用卫生棉条的意愿呈正相关。这种关联通过对使用卫生棉条的态度、描述性规范和自我效能感起中介作用。此外，社交媒体接触的效果在具有不同网络结构的人群中存在差异。我们的研究结果为推广非传统女性卫生用品提供了启示，这反过来又可能提高全球中国女性的福祉和性别平等。
