Communication Department, University of Massachusetts Boston, Boston, United States.
Department of Communication, University of Dayton, Dayton, United States.
J Health Commun. 2021 Apr 3;26(4):225-238. doi: 10.1080/10810730.2021.1916658. Epub 2021 Apr 29.
As evidence suggests that college students are particularly vulnerable to mental health distress and illness, guidance for designing messages that inspire help-seeking behavior is needed. The purpose of this study was to evaluate the influence of perspective of storytelling on health message involvement and persuasion. A controlled experiment (= 430) compared the influence of online mental health narratives targeted to college students that featured a bystander perspective to those that used first- and third-person perspectives. Evidence suggests that the bystander perspective was more effective for producing persuasive outcomes, including mental health information recall and beliefs. Results also indicate that self-referencing mediated the effects of message involvement on outcomes across all message conditions. People with experience with mental illness became involved with and were influenced by mental health narratives in different ways.
有证据表明，大学生特别容易受到心理健康困扰和疾病的影响，因此需要指导如何设计能够激励他们寻求帮助的信息。本研究旨在评估叙事视角对健康信息参与和说服的影响。一项对照实验（n=430）比较了针对大学生的在线心理健康叙事，这些叙事分别采用了旁观者视角、第一人称视角和第三人称视角。有证据表明，旁观者视角在产生有说服力的结果方面更有效，包括心理健康信息的回忆和信念。研究结果还表明，自我参照在所有信息条件下都中介了信息参与对结果的影响。有精神疾病经历的人以不同的方式参与和受到心理健康叙事的影响。
