Department of Surgery, Zuckerberg San Francisco General Hospital, University of California, San Francisco, San Francisco, CA, United States of America.
Department of Surgery, University of California, Los Angeles, Los Angeles, CA, United States of America.
PLoS One. 2021 Apr 29;16(4):e0250875. doi: 10.1371/journal.pone.0250875. eCollection 2021.
The standard method of sharing information in academia is the scientific journal. Yet health advocacy requires alternative methods to reach key stakeholders to drive change. The purpose of this study was to analyze the impact of social media and public narrative for advocacy in matters of firearm-related injury and death.
The movement This Is Our Lane was evaluated through the #ThisIsOurLane and #ThisIsMyLane hashtags. Sources were assessed from November 2018 through March 2019. Analyses specifically examined message volume, time course, global engagement, and content across Twitter, scientific literature, and mass media. Twitter data were analyzed via Symplur Signals. Scientific literature reviews were performed using PubMed, EMBASE, Web of Science, and Google Scholar. Mass media was compiled using Access World News/Newsbank, Newspaper Source, and Google.
A total of 507,813 tweets were shared using #ThisIsOurLane, #ThisIsMyLane, or both (co-occurrence 21-39%). Fifteen scientific items and n = 358 mass media publications were published during the study period; the latter included articles, blogs, television interviews, petitions, press releases, and audio interviews/podcasts. Peak messaging appeared first on Twitter on November 10th, followed by mass media on November 12th and 20th, and scientific publications during December.
Social media enables clinicians to quickly disseminate information about a complex public health issue like firearms to the mainstream media, scientific community, and general public alike. Humanized data resonates with people and has the ability to transcend the barriers of language, culture, and geography. Showing society the reality of caring for firearm-related injuries through healthcare worker stories via digital media appears to be effective in shaping the public agenda and influencing real-world events.
学术界信息共享的标准方法是科学期刊。然而，健康宣传需要采用替代方法来接触关键利益相关者，以推动变革。本研究的目的是分析社交媒体和公共叙事在枪支伤害和死亡相关问题上的宣传效果。
通过#ThisIsOurLane 和#ThisIsMyLane 这两个标签评估了“这是我们的车道”运动。研究资料来源的评估时间为 2018 年 11 月至 2019 年 3 月。分析专门考察了 Twitter、科学文献和大众媒体上的信息发布量、时间进程、全球参与度和内容。Twitter 数据通过 Symplur Signals 进行分析。使用 PubMed、EMBASE、Web of Science 和 Google Scholar 进行科学文献综述。使用 Access World News/Newsbank、Newspaper Source 和 Google 收集大众媒体。
共使用#ThisIsOurLane、#ThisIsMyLane 或两者（共同出现 21-39%）分享了 507813 条推文。在研究期间发表了 15 项科学文章和 n = 358 篇大众媒体出版物；后者包括文章、博客、电视采访、请愿书、新闻稿和音频采访/播客。信息发布高峰首先出现在 11 月 10 日的 Twitter 上，其次是 11 月 12 日和 20 日的大众媒体，以及 12 月的科学出版物。
社交媒体使临床医生能够将有关枪支等复杂公共卫生问题的信息迅速传播给主流媒体、科学界和公众。人性化数据引起共鸣，并且有能力跨越语言、文化和地理的障碍。通过数字媒体向社会展示医疗保健工作者照顾枪支伤害的真实情况，似乎有效地塑造了公众议程并影响了现实世界的事件。
