Nunes Fernando, Madureira Teresa, Veiga José
Centre for Research and Development in Agrifood Systems and Sustainability, Instituto Politécnico de Viana do Castelo (IPVC), 4900-347 Viana do Castelo, Portugal.
Escola Superior Agrária (ESA), Instituto Politécnico de Viana do Castelo (IPVC), 4900-347 Viana do Castelo, Portugal.
Foods. 2021 Apr 30;10(5):983. doi: 10.3390/foods10050983.
There is no doubt that the search for organic products is already more than a trend; it is an indisputable reality. More and more people are opting for a healthier lifestyle that starts with food, which has awakened a growing interest in understanding the reasons for these purchases. The motivational attributes of consumers' decisions regarding the consumption of organic products are the main aim of this study. The survey included 250 respondents that filled a questionnaire by email and by personal interviews. We used a non-probabilistic sampling method, namely convenience sampling and the best-worst scaling method to analyze 10 attributes of organic purchasing decisions. Then, we studied the impact of the classification variables age, gender, academic level, place of residence, children under 18 living at home, and place of purchase of organic products on the attributes. Applying a chi-square test, we only obtained statistically significant differences for children under 18 living at home and the certification warranty ( = 0.011). The results show the dominance of credence attributes and egoistic motivations on organic consumption and may indicate a path towards the standardization of the organic consumer profile. This study emphasized that we may be facing a new organic consumer, for whom health-related factors are not just significant but overwhelming as well.
毫无疑问，对有机产品的追求早已不仅仅是一种潮流；它是一个无可争议的现实。越来越多的人选择从食物开始的更健康的生活方式，这引发了人们对了解这些购买行为背后原因的日益浓厚的兴趣。消费者购买有机产品决策的动机属性是本研究的主要目标。该调查包括250名通过电子邮件和个人访谈填写问卷的受访者。我们采用了非概率抽样方法，即便利抽样和最佳-最差尺度法来分析有机购买决策的10个属性。然后，我们研究了年龄、性别、学术水平、居住地点、家中有18岁以下子女以及有机产品购买地点等分类变量对这些属性的影响。应用卡方检验，我们仅在家中有18岁以下子女和认证保证方面获得了具有统计学意义的差异（=0.011）。结果表明，在有机消费方面，信任属性和利己动机占主导地位，这可能表明了一条实现有机消费者形象标准化的途径。这项研究强调，我们可能正面临着一种新的有机消费者，对他们来说，与健康相关的因素不仅重要，而且具有压倒性。
