Gabarron Elia, Larbi Dillys, Årsand Eirik, Wynn Rolf
Norwegian Centre for E-health Research, University Hospital North Norway, Tromsø, Norway.
Department of Computer Science, UiT The Arctic University of Norway, Tromsø, Norway.
Stud Health Technol Inform. 2021 May 27;281:789-793. doi: 10.3233/SHTI210283.
Health-dedicated groups on social media provide different contents and social support to their peers. Our objective is to analyze users' engagement with health education and physical activity promotion posts according to the expressed social support and social media. All health education and physical activity promotion posts on Facebook, Twitter, and Instagram during 2017-2019 by a diabetes association were extracted. We identified the type of social support within these posts; and analysed the users' engagement with these posts according to the type of social support and social media channel. A total of 260 posts dealing with health education (n=200) and physical activity promotion (n=60) were published. Posts promoting physical activity received 54% more likes than posts on health education (p<0.05), but they were 69% less likely to receive comments and be shared (both p<0.01). Posts expressing tangible assistance received 6 times more likes (p<0.001), and the ones indicating network support almost 11 times more shares (p<0.05). Posts expressing two or more types of social support were the most engaging (3 times more likes, 2 times more comments, and over 6 times more shares, all p<0.001). Health-dedicated social media groups can be effective channels for providing health education and for promoting physical activity among individuals with diabetes. Our findings suggest that engagement with health education and physical activity promotion posts can be increased by providing tangible assistance, network support, or expressing two or more types of social support; and by posting on Facebook and Instagram.
社交媒体上的健康专属群组为其成员提供了不同的内容和社会支持。我们的目标是根据所表达的社会支持和社交媒体，分析用户对健康教育和体育活动推广帖子的参与度。提取了糖尿病协会在2017年至2019年期间在脸书、推特和照片墙（Instagram）上发布的所有健康教育和体育活动推广帖子。我们确定了这些帖子中的社会支持类型；并根据社会支持类型和社交媒体渠道分析了用户对这些帖子的参与度。共发布了260篇涉及健康教育（n = 200）和体育活动推广（n = 60）的帖子。推广体育活动的帖子获得的点赞数比健康教育帖子多54%（p<0.05），但获得评论和分享的可能性要低69%（p均<0.01）。表达实际帮助的帖子获得的点赞数多6倍（p<0.001），而表明网络支持的帖子获得的分享数几乎多11倍（p<0.05）。表达两种或更多类型社会支持的帖子最具吸引力（点赞数多3倍，评论数多2倍，分享数多6倍以上，p均<0.001）。健康专属社交媒体群组可以成为为糖尿病患者提供健康教育和促进体育活动的有效渠道。我们的研究结果表明，通过提供实际帮助、网络支持或表达两种或更多类型的社会支持，以及在脸书和照片墙上发布内容，可以提高用户对健康教育和体育活动推广帖子的参与度。
