Blankenship Kevin L, Kane Kelly A, Machacek Marielle G
Communication Studies Program, Department of Psychology, Iowa State University, Ames, IA, United States.
Front Psychol. 2021 May 14;12:653031. doi: 10.3389/fpsyg.2021.653031. eCollection 2021.
The present research examines whether the perceived uniqueness of one's thoughts and salience of uniqueness motivations can influence attitude strength and resistance. Participants who rated their thoughts as relatively unique formed attitudes that showed greater correspondence with behavioral intentions to act on the attitude (Study 1). In Study 2, participants who recalled a previous purchase motivated by the desire to be unique (versus to fit in) after generating message counterarguments were less persuaded (more resistant) and reported greater willingness to act on their (negative) attitude. Moreover, attitudes mediated the effect of the purchase manipulation on intentions to act on the attitude.
本研究考察了个体对自身想法独特性的感知以及独特性动机的显著性是否会影响态度强度和抵抗力。那些认为自己的想法相对独特的参与者形成的态度，与基于该态度采取行动的行为意图表现出更高的一致性（研究1）。在研究2中，在提出信息反驳后，回忆起之前出于求异（而非合群）欲望而进行购买的参与者被说服的程度较低（抵抗力更强），并且报告称更愿意基于自己的（负面）态度采取行动。此外，态度在购买操作对基于态度采取行动的意图的影响中起中介作用。
