Oloyede Omobolanle O, Lignou Stella
Sensory Science Centre, Department of Food and Nutritional Sciences, Harry Nursten Building, University of Reading, Whiteknights, Reading RG6 6DZ, UK.
Foods. 2021 May 10;10(5):1035. doi: 10.3390/foods10051035.
Over the last two decades, there has been growing interest from all stakeholders (government, manufacturers, and consumers) to make packaging more sustainable. Paper is considered one of the most environmentally friendly materials available. A qualitative study investigating consumers' expectations and opinions of sustainable paper-based packaging materials was conducted where 60 participants took part in focus group sessions organized in two stages. In the first stage, participants expressed their opinions about currently available packages in the market and their expectations about a sustainable packaging material. In the second stage of the study, they evaluated five paper-based prototype packages for two product categories (biscuits and meat). Too much plastic and over-packaging were the key issues raised for current packages. Price and quality were the main driving forces for consumers' purchase intent. While participants were impressed by the sustainable nature of the prototypes, the design did not necessarily meet their expectations, and they were not willing to pay more for a sustainable package. The key message that emerged from the discussions was the "3Rs"-Reduce, Reuse, and Recycle"-which should be the main points to consider when designing a sustainable packaging.
在过去二十年里，所有利益相关者（政府、制造商和消费者）对使包装更具可持续性的兴趣与日俱增。纸张被认为是现有的最环保材料之一。开展了一项定性研究，调查消费者对可持续纸质包装材料的期望和看法，60名参与者参加了分两个阶段组织的焦点小组会议。在第一阶段，参与者表达了他们对市场上现有包装的看法以及对可持续包装材料的期望。在研究的第二阶段，他们对两种产品类别（饼干和肉类）的五个纸质原型包装进行了评估。当前包装存在的关键问题是塑料过多和过度包装。价格和质量是影响消费者购买意愿的主要因素。虽然参与者对原型的可持续性印象深刻，但设计不一定符合他们的期望，而且他们不愿意为可持续包装支付更多费用。讨论中出现的关键信息是“3R”——减少、再利用和回收——这应该是设计可持续包装时要考虑的要点。
