Rubenking Bridget, Bracken Cheryl Campanella
University of Central Florida, 12405 Aquarius Agora Dr., Orlando, FL 32816, United States.
Cleveland State University, 2121 Euclid Avenue, AC333, Cleveland, OH 44115, United States.
Addict Behav Rep. 2021 May 27;14:100356. doi: 10.1016/j.abrep.2021.100356. eCollection 2021 Dec.
The current study explores binge watching as a functional entertainment choice, and examines similarities and differences between it, appointment viewing, and serial viewing in terms of prevalence and technologies used over time.
METHODS/MEASUREMENTS: Two surveys were conducted in fall 2015 ( = 373, 62% female and the mean age = 22.01 [ = 5.92]) and in fall 2020 ( = 732, 69% female, mean age = 21.13 [ = 4.98]. Surveys explored the frequency and duration of engaging in binge watching, serial viewing, and appointment viewing, as well as the role of habit in binge watching and the technologies employed to view content.
FINDINGS/RESULTS: Frequency of binge watching and serial viewing increased from 2015 to 2020, and levels remain elevated from estimates just prior to COVID-19 stay-at-home orders, which saw all types of viewing increase. Participants report most frequently engaging in serial viewing, followed binge watching, followed by appointment viewing. Appointment viewing frequency and duration has decreased. A binge-watching habit explains considerable variance in the frequency of binge watching.
Binge watching has become a more common way to watch TV than traditional appointment viewing, which has decreased in both the frequency and time spent between 2015 and 2020. Serial viewing - a self-paced consumption of serialized narrative content over days, weeks, or months - is the most common way of watching television content. Serial viewing and binge watching are more closely associated with viewing content on television, demonstrating a shift from the personal screen to the living room.
本研究将 binge watching 作为一种功能性娱乐选择进行探索，并考察其与预约观看和连续观看在流行程度以及随时间推移所使用技术方面的异同。
方法/测量：于2015年秋季（n = 373，62%为女性，平均年龄 = 22.01 [标准差 = 5.92]）和2020年秋季（n = 732，69%为女性，平均年龄 = 21.13 [标准差 = 4.98]）进行了两项调查。调查探讨了进行 binge watching、连续观看和预约观看的频率及时长，以及习惯在 binge watching 中的作用和用于观看内容的技术。
从2015年到2020年，binge watching 和连续观看的频率有所增加，且自新冠疫情居家令之前的估计水平以来一直居高不下，当时所有类型的观看都有所增加。参与者报告称最常进行连续观看，其次是 binge watching，然后是预约观看。预约观看的频率和时长有所下降。一种 binge watching 习惯解释了 binge watching 频率的相当大的差异。
与传统的预约观看相比，binge watching 已成为一种更常见的看电视方式，预约观看在2015年至2020年期间的频率和时长均有所下降。连续观看——在数天、数周或数月内自主观看序列化叙事内容——是观看电视内容最常见的方式。连续观看和 binge watching 与在电视上观看内容的关联更为紧密，这表明从个人屏幕转向了客厅屏幕。
