Bastos Maria, Naranjo-Zolotov Mijail, Aparício Manuela
NOVA Information Management School (NOVA IMS), Universidade NOVA de Lisboa, Campus de Campolide, 1070-312 Lisboa, Portugal.
Heliyon. 2024 Mar 13;10(6):e27848. doi: 10.1016/j.heliyon.2024.e27848. eCollection 2024 Mar 30.
Binge-watching has become one of the most popular ways for people to spend their free time. Binge-watching refers to watching more than two episodes of a television show in a single sitting. This pattern of behavior can be seen in people of a wide range of ages, but it is particularly widespread among people of millennial age and younger. In this study, we propose a model that explains binge-watching engagement by theorizing and testing the association of social influence on perceived usefulness, regret on the continuous intention of binge-watching, and habit on continuous intention and binge-watching engagement. The authors evaluated the model using data collected from 225 respondents. The results supported the proposed hypotheses and confirmed that regret does not neutralize the positive - and strong - effect of perceived usefulness and habit on binge-watching.
binge观看已成为人们度过空闲时间最流行的方式之一。binge观看是指在一次观看中观看超过两集电视剧。这种行为模式在各个年龄段的人群中都能看到，但在千禧一代及更年轻的人群中尤为普遍。在本研究中，我们提出了一个模型，通过理论化和测试社会影响与感知有用性、对binge观看持续意图的遗憾以及习惯与持续意图和binge观看参与度之间的关联，来解释binge观看参与度。作者使用从225名受访者收集的数据对该模型进行了评估。结果支持了所提出的假设，并证实遗憾并没有抵消感知有用性和习惯对binge观看的积极且强烈的影响。
