Universidad de Concepción, Chile; Fundación 42, Chile.
Grupo de Sistemas Complejos, Universidad de Concepción, Chile.
Public Underst Sci. 2022 Jan;31(1):119-132. doi: 10.1177/09636625211022963. Epub 2021 Jun 23.
When scientists engage in Public Understanding of Science to communicate their research to lay audiences, a common suggestion is to structure their talk around storytelling. Thus, it is crucial to know the actual effectiveness of storytelling in science communication compared to other structures. For instance, a structure almost unexplored is the one of magic or illusionism. As storytelling, it has been evolving and improving over humanity's history to become ever more effective, granting magicians a prominent place in the entertainment and art industry. In the present work, we compared various storytelling structures and the structure of magic, through an agent-based computational model. The results open the questioning of story architectures; propose a new way to test ideas in science communication; and show that double-blind control studies are very much needed for further testing the structures of Public Understanding of Science and further developing agent-based models.
当科学家为了向非专业受众传播他们的研究而参与公众理解科学时，一个常见的建议是围绕讲故事来组织他们的演讲。因此，了解与其他结构相比，讲故事在科学传播中的实际效果至关重要。例如，魔术或幻术结构几乎没有被探索过。与讲故事一样，它在人类历史上不断发展和完善，以变得更加有效，使魔术师在娱乐和艺术行业中占据突出地位。在本工作中，我们通过基于代理的计算模型比较了各种讲故事的结构和魔术结构。结果提出了质疑故事结构的问题；提出了一种新的方法来测试科学传播中的想法；并表明，对于进一步测试公众理解科学的结构和进一步开发基于代理的模型，非常需要进行双盲对照研究。
