Grupo de Investigaciones en Biología de la Conservación, INIBIOMA-CONICET, Universidad Nacional del Comahue, Quintral 1250 (R8400FRF), San Carlos de Bariloche, Argentina.
Sci Rep. 2021 Jun 29;11(1):13512. doi: 10.1038/s41598-021-92815-7.
Content published on social media may affect user's attitudes toward wildlife species. We evaluated viewers' responses to videos published on a popular social medium, focusing particularly on how the content was framed (i.e., the way an issue is conveyed to transmit a certain meaning). We analyzed videos posted on YouTube that showed vultures interacting with livestock. The videos were negatively or positively framed, and we evaluated viewers' opinions of these birds through the comments posted. We also analyzed negatively framed videos of mammalian predators interacting with livestock, to evaluate whether comments on this content were similar to those on vultures. We found that the framing of the information influenced the tone of the comments. Videos showing farmers talking about their livestock losses were more likely to provoke negative comments than videos not including farmer testimonies. The probability of negative comments being posted on videos about vultures was higher than for mammalian predators. Finally, negatively framed videos on vultures had more views over time than positive ones. Our results call for caution in the presentation of wildlife species online, and highlight the need for regulations to prevent the spread of misinformed videos that could magnify existing human-wildlife conflicts.
社交媒体上发布的内容可能会影响用户对野生动物物种的态度。我们评估了观众对在一个流行的社交媒体上发布的视频的反应，特别关注内容是如何构建的（即向观众传达某种特定含义的方式）。我们分析了在 YouTube 上发布的展示秃鹫与牲畜互动的视频。这些视频要么是负面构建的，要么是正面构建的，我们通过发布的评论来评估观众对这些鸟类的看法。我们还分析了哺乳动物捕食者与牲畜互动的负面构建视频，以评估对这种内容的评论是否与对秃鹫的评论相似。我们发现，信息的构建方式影响了评论的基调。展示农民谈论他们的牲畜损失的视频比不包括农民证词的视频更有可能引发负面评论。对秃鹫的视频发表负面评论的可能性高于对哺乳动物捕食者的视频。最后，随着时间的推移，负面构建的秃鹫视频比正面构建的视频获得了更多的浏览量。我们的研究结果呼吁在网上展示野生动物物种时要谨慎，并强调需要制定法规来防止传播可能放大现有人类与野生动物冲突的错误信息视频。
