Physiological and affective responses to emoji faces: Effects on facial muscle activity, skin conductance, heart rate, and self-reported affect.

The objective of the present study was to evaluate emotional responses to emoji faces through physiological and self-report measures, and evaluate possible differences between men and women. One hundred participants (50 women) observed pictures of happy, neutral, and angry emoji faces, while activity of the zygomatic and corrugator muscles, skin conductance, and heart rate were measured. Self-report measures of emotional experience were also recorded. The results showed an increase in zygomatic muscle activity toward happy emoji faces. An increasing trend in corrugator muscle activity toward angry emoji faces was observed; however, this trend was only marginally significant. Happy emoji faces generated an increase in the skin conductance response. The emotional experience of the participants was also consistent with the emotions that were expressed by the emoji faces. No differences were found between sexes. Overall, the results suggest that emoji faces can especially induce pleasant affective states.